Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more. We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee-owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders - employees, our local communities, our broader community of bakers, and our planet. Join us and help spread the joy of baking. King Arthur – where, as an employee-owner, your passion and ideas can truly make a difference.

The Position: The Associate Brand Manager – Innovation supports the development and execution of innovation initiatives that advance King Arthur’s growth objectives. This role leads Direct-to-Consumer (DTC) innovation projects and other close-in new product opportunities, from concept through commercialization, and partners cross-functionally with Product Development, Operations, Finance, Sales, Brand Marketing, Editorial, Digital, Shopper Marketing, and Direct-to-Consumer teams to execute innovation initiatives, develop commercialization plans, and bring new products and experiences to market. This role leverages consumer, category, and marketplace insights to identify opportunities, support innovation pipeline development, and recommend actions that drive growth.

The Benefits: Yes, we have the standard "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.

The Location: Hybrid combining working from home, and onsite in White River Junction VT 2-3 days per month. Ideal candidates will be located within 120 miles of our offices.

The Pay: $82,000 to $110,800 annual salary; commensurate with experience.

Essential Duties and Responsibilities

• Leads assigned Direct-to-Consumer and close-in innovation initiatives, including product development, commercialization planning, launch execution, and post-launch evaluation.
• Analyzes consumer, category, sales, and syndicated data to identify opportunities and generate actionable insights.
• Supports development of the innovation pipeline through concept generation, opportunity evaluation, and refinement of product and experience ideas; develops and maintains a strong understanding of consumer needs, market trends, competitive activity, and category performance.
• Manages project timelines, deliverables, and stakeholder communication to ensure successful execution of assigned initiatives.
• Develops project briefs, business recommendations, launch materials, and cross-functional communications for assigned projects.
• Partners with Product Development, Packaging, Operations, Finance, and Commercial teams to bring innovation concepts to market.
• Partners with Direct-to-Consumer, Digital, Content, and Editorial teams to develop and execute launch plans that support growth within owned channels.
• Facilitates communication and alignment among cross-functional stakeholders to achieve project milestones and commercialization objectives.
• Monitors launch performance and gathers consumer, sales, and marketplace feedback to identify opportunities for optimization.
• Supports forecasting and post-launch assessment activities and recommends actions to inform future products, launches, and innovation initiatives.

Education and Experience

• Bachelor's degree required, MBA a plus.
• One or more years of experience in Brand Management, Marketing, Innovation, Consumer Insights, Category Management, or a related business function.
• Experience in consumer-packaged goods (CPG) preferred
• General understanding of sales and marketing of consumer products; food industry experience preferred.
• Demonstrated project management skills including experience navigating fast-paced timelines
• Proficiency in syndicated data sources such as Nielsen, Circana/IRI, and/or SPINS preferred. Ability to pull insights from data.
• Track record of strong collaboration as a member of, or leader of, a team.
• Strong proficiency with Microsoft Office Suit, particularly Excel, PowerPoint, and Outlook.

Competencies

• Analytical Skills and Business Understanding: Observes, researches, and interprets consumer, customer, category, sales, syndicated, and marketplace information to identify trends and develop actionable recommendations. Applies an understanding of consumer-product sales, marketing, pricing, profitability, and channel dynamics to assigned innovation initiatives.
• Project Management and Attention to Detail: Coordinates assigned innovation and commercialization initiatives by maintaining clear plans, timelines, responsibilities, and priorities. Maintains accurate product information, project documentation, and deliverables while supporting timely execution.
• Communication, Presentation, and Collaboration: Communicates project plans, insights, recommendations, and performance updates clearly through written materials, presentations, and cross-functional discussions. Builds productive relationships and facilitates alignment among internal teams and external partners.
• Problem Solving and Agility - Identifies project and execution risks, evaluates alternatives, and develops practical solutions. Adapts to changing timelines, project needs, and business priorities while maintaining progress.
• Ownership and Initiative - Demonstrates accountability for assigned brands and projects, proactively identifies opportunities, and independently moves work forward within established priorities and decision authority.

Success factors

• Genuine enthusiasm for King Arthur’s mission and products and a commitment to living our values
• Demonstrates a strong sense of community by actively engaging and volunteering

Physical Requirements/Work Environment/Safety

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements

• Ability to work for prolonged periods at a desk, both in a home office and onsite, using a computer and other standard office equipment
• Regular use of computer keyboard, mouse, and video conferencing tools
• Ability to communicate effectively in person, over the phone, and through digital platforms
• Occasional standing, walking, bending, or reaching within the office environment
• Visual acuity needed for reviewing documents, spreadsheets, and data on screens
• Ability to commute to the office for in-person meetings, trainings, or other business needs as required

Work environment

• Indoors, a normal office environment with little exposure to excessive noise, dust, or temperature changes
• This role operates in a professional office environment where most work is performed at a desk
• Remote work environment that meets KAB standards for work

Safety

• Understands that safety is the responsibility of everyone at the organization and is responsible for adhering to/providing work in a safe and ergonomic manner, identifying unsafe conditions and correcting conditions immediately or reporting them promptly.
• Participates in safety and compliance training and safety and health programs

Other Duties

• Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.

There's room at our table for you! Apply today.

Equal Employment Opportunity Employer

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors protected by law. King Arthur Baking provides reasonable accommodation to qualified individuals with disabilities to allow them to participate in both the application process and during employment. Such individuals are encouraged to seek accommodations to allow them to apply for a position, participate in the application process, and meet the essential functions and requirements of the position.

*Amounts vary based on achievement of financial targets. Participation based on hire date and program entry date.